Every business experiment starts with a hypothesis. Can I double product sales without adding new content, for example? And then I put together an experiment on what I think will work to prove my hypothesis right. However, not all experiments work out. But the ones that do have really accelerated my business growth and profits. I believe everything in business is an experiment. And I recommend you do it for yourself. Here are the experiments I’ve done for myself.
Can I double the revenue from my website without creating new products and just setting up a simple email marketing sales funnel?
Will a highly-produced entertaining weekly LIVE show on YouTube attract rabid fans and increase product revenue?
Can I double revenue on my website without adding new products? And can I do it by optimizing what’s already in place only using free online tools...again?
This experiment is to prove anyone can rank on the first page of Google for a highly competitive keyword simply by creating the best page on that topic.
Will a niche podcast in a category with low competition gain listeners, sell more products, and actually make money? Follow along as I test this hypothesis.
Can I increase my YouTube revenue by optimizing my entire back catalog of videos for the Swim University channel? Let's find out together!
I'm finally taking email marketing seriously by switching from MailChimp to ConvertKit, leveraging their focus on visual automations to increase sales.
Can we increase revenue on an existing small SaaS product by giving it a total makeover? Will a new name, logo, sales page, and pricing model be enough?
I'm making a course and adding it as an upsell to a successful product, instead of selling it as a standalone product. Can I make more money this way?
Can we quickly grow a new podcast using techniques we know have worked before? Can we do it again and is our strategy repeatable? This experiment to perform a podcast "marketing burst" should reveal the answers. Hopefully. Maybe. Who knows?
Can I double the revenue on my website without adding new products or services? And can I do it by optimizing what's already in place only using free online tools? Let's find out.
In 2017, Roasty has been losing about 10% of its traffic each month. Instead of producing new content to give it a boost, I'm going to try a content audit.
Can I build a "niche site" about homebrewing beer? Yes, but will make money, even if I ignore the competition and keyword research? Let's find out!
A short-lived project to build a Netflix-style training library to help pool and spa professionals market their businesses better online.