All The Experiments & Challenges

Build a Profitable Brand

Build a Profitable Brand in One Year

Can we assemble a small team to re-build into a large brand website based around homebrewing beer, and make it profitable in less than a year?

Ultimate Upsell

The Ultimate Upsell Experiment

I'm making a course and adding it as an upsell to a successful product, instead of selling it as a standalone product. Can I make more money this way?

Content Audit

The Content Audit Experiment

In 2017, Roasty has been losing about 10% of its traffic each month. Instead of producing new content to give it a boost, I'm going to try a content audit.

Build and Launch a Membership Site in 14 Days

Create a Membership Site in 14 Days

I'm teaming up with Doug Hill to build an ironic online membership training library and community to teach survival, bushcraft, and primitive skills.

Homebrewing Website

The Homebrewing Website Experiment

Can I build a "niche site" about homebrewing beer? Yes, but will make money, even if I ignore the competition and keyword research? Let's find out!

Roasty Coffee Rebranding

The Roasty Rebranding Experiment

This experiment is to see if rebranding will result in more website traffic, email subscribers, and total monthly recurring revenue.

SEO Impossible

The SEO Impossible Experiment

This experiment is to prove we can rank on the first page of Google for a highly competitive keyword simply by creating the best web page on that topic.

Build and Launch a Web App in 60 Days

Build and Launch a Web App in 60 Days

An amazing race to build and launch a web app from scratch with Jason Zook, by learning Ruby on Rails (and other programming skills) in only 60 days.

Produce and Sell a Rap Album in 30 Days

Produce and Sell a Rap Album in 30 Days

An ambitious and artistic challenge to prove that you can make money in the music industry in record time (pun intended) by selling a rap album.

Build and Launch a Small Online Course in 7 Days: Asana for Bloggers

Build and Sell a Small Online Course in 7 Days

A quick money-making challenge to build, launch, and sell a small online video course called, "Asana For Bloggers" in just 7 days.

Subscribe to Money Lab

Subscribe To Get Real-Time Updates

No content upgrade? No downloadable e-book? What the fuck!?

You don't need an opt-in bribe, right? I'm asking you to enter your address, confirm it, and enjoy an email update once in a while. No spam. Is that cool?