Experiments

Every business experiment starts with a hypothesis. Can I double product sales without adding new content, for example? And then I put together an experiment on what I think will work to prove my hypothesis right. However, not all experiments work out. But the ones that do have really accelerated my business growth and profits. I believe everything in business is an experiment. And I recommend you do it for yourself. Here are the experiments I’ve done for myself.

The Gazillion Dollar Sales Funnel Experiment

The Gazillion Dollar Sales Funnel Experiment

Can I double the revenue from my website without creating new products and just setting up a simple email marketing sales funnel?

The Money Lab Live Experiment

The Money Lab Live Experiment

Will a highly-produced entertaining weekly LIVE show on YouTube attract rabid fans and increase product revenue?

The Great Website Optimization Experiment 2

The Great Website Optimization Experiment 2

Can I double revenue on my website without adding new products? And can I do it by optimizing what’s already in place only using free online tools...again?

The SEO Impossible Experiment

The SEO Impossible Experiment

This experiment is to prove anyone can rank on the first page of Google for a highly competitive keyword simply by creating the best page on that topic.

The Money-Making Podcast Experiment

The Money-Making Podcast Experiment

Will a niche podcast in a category with low competition gain listeners, sell more products, and actually make money? Follow along as I test this hypothesis.

The YouTube Optimization Experiment

The YouTube Optimization Experiment

Can I increase my YouTube revenue by optimizing my entire back catalog of videos for the Swim University channel? Let's find out together!

Redesigning Email Marketing With ConvertKit

Redesigning Email Marketing With ConvertKit

I'm finally taking email marketing seriously by switching from MailChimp to ConvertKit, leveraging their focus on visual automations to increase sales.

Extreme Makeover: SaaS Edition

Extreme Makeover: SaaS Edition

Can we increase revenue on an existing small SaaS product by giving it a total makeover? Will a new name, logo, sales page, and pricing model be enough?

The Ultimate Upsell Experiment

The Ultimate Upsell Experiment

I'm making a course and adding it as an upsell to a successful product, instead of selling it as a standalone product. Can I make more money this way?

The Podcast Marketing Experiment

The Podcast Marketing Experiment

Can we quickly grow a new podcast using techniques we know have worked before? Can we do it again and is our strategy repeatable? This experiment to perform a podcast "marketing burst" should reveal the answers. Hopefully. Maybe. Who knows?

The Great Website Optimization Experiment

The Great Website Optimization Experiment

Can I double the revenue on my website without adding new products or services? And can I do it by optimizing what's already in place only using free online tools? Let's find out.

The Content Audit Experiment

The Content Audit Experiment

In 2017, Roasty has been losing about 10% of its traffic each month. Instead of producing new content to give it a boost, I'm going to try a content audit.

The Homebrewing Website Experiment

The Homebrewing Website Experiment

Can I build a "niche site" about homebrewing beer? Yes, but will make money, even if I ignore the competition and keyword research? Let's find out!

The Subscription Business Training Library Experiment

The Subscription Business Training Library Experiment

A short-lived project to build a Netflix-style training library to help pool and spa professionals market their businesses better online.

Extreme Makeover: Website Edition

Extreme Makeover: Website Edition

This experiment is to see if rebranding RoastyCoffee.com will result in more website traffic, email subscribers, and total monthly recurring revenue.