Real-Time Experiments in Making Money Online

My name is Matt Giovanisci. I'm a serial entrepreneur. I'm half Italian. I challenge myself to make money by experimentation and ignoring all the online marketing bullshit. You should join my newsletter so I can keep you up to date on new content and whatnot.

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The Money-Making Podcast Experiment

Will a niche podcast in a category with low competition gain listeners, sell more products, and actually make money? Follow along as I test this hypothesis.

My Regularly Scheduled Year in Review: 2019 Edition

Four years later and still putting myself through the mental anguish of reliving my annual fuck-ups. However, don't let my words fool you. It's cathartic.

How I Built a Mildly Successful Six-Figure Business in 17 Years

The following is an interactive timeline of my "journey" as an "entrepreneur" and how I "built" a "six-figure business" from "scratch."

Podcast Marketing: The 2020 Definitive Guide (Based on a True Story)

How did we crack the top 100 podcasts on iTunes? Here are 42 tricks we learned to build an effective podcast marketing strategy.

How to Build a Lean Online Business Plan

I put my business on a diet. A long-term, lifestyle-changing, low-expense diet. Here's my new lean, mean online business framework.

Reach $15,000 Monthly Recurring Revenue (MRR) in 6 Months

We're launching our SaaS product on June 1st, 2019 and trying to reach $15,000 of monthly recurring revenue in six months. Can we pull it off? Let's see!

The YouTube Optimization Experiment

Can I increase my YouTube revenue by optimizing my entire back catalog of videos for the Swim University channel? Let's find out together!

Redesigning My Email Marketing Funnels With ConvertKit

I'm finally taking email marketing seriously by switching from MailChimp to ConvertKit, leveraging their focus on visual automations to increase sales.

The Small SaaS Makeover Experiment

Can we increase revenue on an existing small SaaS product by giving it a total makeover? Will a new name, logo, sales page, and pricing model be enough?

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