Online Business Experiments and Challenges in Real-Time

My name is Matt Giovanisci. I build brands with my bare hands by ignoring all the online marketing bullshit. Subscribe for updates.

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The Money Lab Live Experiment

Will a highly-produced entertaining weekly LIVE show on YouTube attract rabid fans and increase product revenue?

Redesigning My Email Marketing Funnels With ActiveCampaign

I'm taking email marketing seriously (again) by switching from ConvertKit to ActiveCampaign and leveraging their focus on automation goals to create a looping seasonal email sequence.

My 2020 Annual Business Review or: How I Learned to Stop Worrying and Love the Bomb

Despite the worst year ever, I managed to psych myself up enough to write another annual year-in-review post and kept it mostly positive.

The Lifestyle Business Manifesto

A culmination of everything that happened to me this past year and what led me to create a lifestyle business with a hard emphasis on LIFE.

The Great Website Optimization Experiment 2: Electric Boogaloo

Can I double revenue on my website without adding new products? And can I do it by optimizing what’s already in place only using free online tools...again?

Operation: Fuck Amazon

In the midst of a pandemic, Amazon rips the proverbial rug out from underneath me and millions of online business owners. Here's my plan to fight back.

The SEO Impossible Experiment

This experiment is to prove anyone can rank on the first page of Google for a highly competitive keyword simply by creating the best page on that topic.

Extreme Makeover: SaaS Edition

Will completely redesigning and restructuring our SaaS app from scratch attract more paying customers and provide a better overall user experience?

The Pinterest Avalanche Challenge

I’m going to create 100+ images scheduled to Pinterest all summer long to increase traffic, affiliate link clicks, and product sales. Will it be successful?

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