Experiments, Challenges, and Other Content About Making Money Online

My name is Matt Giovanisci. I'm a serial entrepreneur. I'm half Italian. And I challenge myself to make money building profitable brands by ignoring online marketing bullshit. Learn more about me (stalker) or go deep. into Money Lab.

Matt Giovanisci

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The Latest Content

The Small SaaS Makeover Experiment

Can we increase revenue on an existing small SaaS product by giving it a total makeover? Will a new name, logo, sales page, and pricing model be enough?

How I Record a Podcast That Sounds Insanely Professional

I've been leveling up my podcasting gear and audio quality since 2006. But I've finally reached the pinnacle of podcast perfection.

Redesigning My Email Marketing Funnels With ConvertKit

I'm finally taking email marketing seriously by switching from MailChimp to ConvertKit, leveraging their focus on visual automations to increase sales.

Launch a SaaS Product on New Year’s Day

We're accelerating the launch a year-long SAAS product (still in development) in just 30 days. Can we narrow our scope and get something to market by then?

Build and Sell an Online Video Course in 3 Days

Can I assemble all my knowledge about hot tub care and launch a paid online video course in just 3 days (technically 2 days)?! Let's find out right now!

The SEO Impossible Experiment

This experiment is to prove anyone can rank on the first page of Google for a highly competitive keyword simply by creating the best page on that topic.

Fuck Up Your Business and Succeed At The Same Time (2018 Year In Review)

The annual online entrepreneur tradition that lets me see all my failures and successes on one page. I can cry and pat myself on the back at the same time.

Build a Profitable Online Brand in One Year

Can we assemble a small team to re-build BrewCabin.com into a large brand website based around homebrewing beer, and make it profitable in less than a year?

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