My name is Matt Giovanisci. I'm only half Italian. I'm a serial entrepreneur. Money Lab is where I challenge myself to make more of what I love: money.
Money Lab itself is an experiment. Can you build a profitable brand by ignoring all that online marketing bullshit? I believe you can, and I intend to prove it.
Join me as I experiment, test, fail, and maybe succeed in making money online in real time.
To keep me honest, I made up some strict rules for Money Lab. See what they are
Can I build a "niche site" about homebrewing beer? Yes, but will make money, even if I ignore the competition and keyword research? Let's find out!
This experiment is to see if rebranding RoastyCoffee.com will result in more website traffic, email subscribers, and total monthly recurring revenue.
This experiment is to prove we can rank on the first page of Google for a highly competitive keyword simply by creating the best web page on that topic.
An amazing race to build and launch a web app from scratch with Jason Zook, by learning Ruby on Rails (and other programming skills) in only 60 days.
An ambitious and artistic challenge to prove that you can make money in the music industry in record time (pun intended) by selling a rap album.
A quick money-making challenge to build, launch, and sell a small online video course called, "Asana For Bloggers" in just 7 days.
You don't need an opt-in bribe, right? I'm asking you to enter your address, confirm it, and enjoy an email update once in a while. No spam. Is that cool?