Real-Time Experiments in Making Money Online

What Is Money Lab?

My name is Matt Giovanisci. I'm only half Italian. I'm a serial entrepreneur. Money Lab is where I challenge myself to make more of what I love: money.

Money Lab itself is an experiment. Can you build a profitable brand by ignoring all that online marketing bullshit? I believe you can, and I intend to prove it.

Join me as I experiment, test, fail, and maybe succeed in making money online in real time.

To keep me honest, I made up some strict rules for Money Lab. See what they are

Matt Giovanisci

Latest Challenges & Experiments

  • Build and Launch a Membership Site in 14 Days

    Create a Paid Membership Site in 14 Days

    I'm teaming up with Doug Hill to build an ironic online membership training library and community to teach survival, bushcraft, and primitive skills.

  • Homebrewing Website

    The Homebrewing Website Experiment

    Can I build a "niche site" about homebrewing beer? Yes, but will make money, even if I ignore the competition and keyword research? Let's find out!

  • Roasty Coffee Rebranding

    The Roasty Rebranding Experiment

    This experiment is to see if rebranding RoastyCoffee.com will result in more website traffic, email subscribers, and total monthly recurring revenue.

  • SEO Impossible

    The SEO Impossible Experiment

    This experiment is to prove we can rank on the first page of Google for a highly competitive keyword simply by creating the best web page on that topic.

  • Build and Launch a Web App in 60 Days

    Build and Launch a Web App in 60 Days

    An amazing race to build and launch a web app from scratch with Jason Zook, by learning Ruby on Rails (and other programming skills) in only 60 days.

  • Produce and Sell a Rap Album in 30 Days

    Produce and Sell a Rap Album in 30 Days

    An ambitious and artistic challenge to prove that you can make money in the music industry in record time (pun intended) by selling a rap album.

  • See past challenges & experiments

    Recently Published Articles

    Amazon Fucked Me, So I Changed My Entire Online Business Model

    Thanks to Amazon, I completely revamped and optimized the Swim University brand in 25 days with new code, new products, and a brand new business model.

    The Digital Media Company Mission

    I don't want to strive for the middle and build a "lifestyle business." I want to build a media company with high-quality brands in different verticals.

    The Definitive Guide to Podcast Promotion

    How did we crack the top 100 podcasts in iTunes? Here are the 12 tricks (plus 30 more) that we tested and proved work for podcast promotion from scratch.

    One Year Later: Relaunch An Online Course in 21 Days

    On March 3rd 2016 I teamed up with Jason Zook to relaunch his online course. Here's everything that happened and what we've learned one year later.

    Making The Home Barista Video Course

    I made an online video course for Roasty Coffee during a snowboarding vacation in Breckenridge, Colorado. This article is a behind-the-scenes recap.

    The 2016 Year In Review The Internet Made Me Write

    I received many requests to share updates on Money Lab Challenges in 2016. And true to form, there will be details. LOADS money-making of details. Ready?

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