Real-Time Experiments in Making Money Online

My name is Matt Giovanisci. I'm a serial entrepreneur. I'm half Italian. I challenge myself to make money by experimentation and ignoring all the online marketing bullshit. You should join my newsletter so I can keep you up to date on new content and whatnot.

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The Money-Making Podcast Experiment

Will a niche podcast in a category with low competition gain listeners, sell more products, and actually make money? Follow along as I test this hypothesis.

Extreme Makeover: SaaS Edition

Will completely redesigning and restructuring our SaaS app from scratch attract more paying customers and provide a better overall user experience?

The Pinterest Avalanche Challenge

I’m going to create 100+ images scheduled to Pinterest all summer long to increase traffic, affiliate link clicks, and product sales. Will it be successful?

My Regularly Scheduled Year in Review: 2019 Edition

Four years later and still putting myself through the mental anguish of reliving my annual fuck-ups. However, don't let my words fool you. It's cathartic.

How I Built a Mildly Successful Six-Figure Business in 17 Years

The following is an interactive timeline of my "journey" as an "entrepreneur" and how I "built" a "six-figure business" from "scratch."

Podcast Marketing: The 2020 Definitive Guide (Based on a True Story)

How did we crack the top 100 podcasts on iTunes? Here are 42 tricks we learned to build an effective podcast marketing strategy.

How to Build a Lean Online Business Plan

I put my business on a diet. A long-term, lifestyle-changing, low-expense diet. Here's my new lean, mean online business framework.

Reach $15,000 Monthly Recurring Revenue (MRR) in 6 Months

We're launching our SaaS product on June 1st, 2019 and trying to reach $15,000 of monthly recurring revenue in six months. Can we pull it off? Let's see!

The YouTube Optimization Experiment

Can I increase my YouTube revenue by optimizing my entire back catalog of videos for the Swim University channel? Let's find out together!

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