What's This Site About?

I challenge myself to make money online.

I'm self-employed, but there's nothing magical about it. I wake up when I want, put my sweatpants on one leg at a time, and enjoy a long breakfast just like everyone else.

When you're in business for yourself, the goal is to make money. Otherwise you're not in business.

I won't teach you how to build a business or what app will increase your Facebook pokes. I'm going to make money and share my process. That's it.

I plan to work hard, fuck up, and maybe succeed along the way. Subscribe and see behind-the-scenes of every challenge.

About Matt Giovanisci

10 Strict Brand Rules to Keep Me Honest

  1. Have fun. Make Money.
  2. Be honest and 100% transparent.
  3. Ignore "best practices" or do the opposite.
  4. Show. Don't tell.
  5. Always entertain.
  6. Challenges must have a deadline.
  7. Design to make consuming content easy or entertaining.
  8. Writing should be casual, short, and to-the-point.
  9. Do what you're best at and the money will take care of itself.
  10. Don't spread yourself thin.

The idea for these rules came from Chuck Jones' "Road Runner Rules."

Who Are You & What Have You Done?

My name is Matt Giovanisci. I started a website in 2006 called Swim University. The site makes over $100,000 a year but it took 10 years.

I co-founded a personal finance brand called Listen Money Matters in 2013. I left after a year, but it's still awesome and I'm proud of it.

In March 2015, I started a coffee education website called Roasty. It's like Swim University, but about brewing coffee instead of pool maintenance. It's growing and I believe it will be successful in 10 years.

I started another podcast called Driven in June 2015, but I gave up on it.

Now I created Money Lab so I can build more brands, make more money, and write off my cheese habit.

I design and code. Write the words. Film and edit the videos. Produce the podcasts. Illustrate the graphics. But now I have a team that helps me.

About Matt Giovanisci
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