About Money Lab

My name is Matt Giovanisci. I'm self-employed and work from home. But it's nothing special. I wake up whenever I want, put my sweatpants on one leg at a time, and tell my butler to make me an egg soufflé just like everyone else.

Ok, I don't have a butler.

I started a website in 2006 called Swim University. The site now makes over $250,000 a year but it took 10 years.

I co-founded a personal finance brand and podcast called Listen Money Matters in 2013. I left after a year, but I re-joined in 2018.

In March 2015, I started a coffee education website called Roasty. I sold it in 2018 for $55,000.

I created Money Lab (this site) in 2016 so I can build more brands, make more money, and write off my homebrewing hobby. Speaking of which, I started a homebrewing site called Brew Cabin.

I design and code all my own sites by hand. Write the words. Film and edit the videos. Produce the podcasts. Illustrate the graphics. But now I have a team that helps me with writing and editing podcasts.

In case that wasn't enough, here's my entire entrepreneurial timeline.

Money Lab Rules

  1. Have fun. Make money.
  2. Be honest and 100% transparent.
  3. Ignore "best practices" or do the opposite.
  4. Show. Don't tell.
  5. Always entertain.
  6. Challenges must have a deadline.
  7. Design to make consuming content easy or entertaining.
  8. Writing should be casual, short, and to-the-point.
  9. Do what you're best at and the money will take care of itself.
  10. Don't spread yourself thin.

The idea for these rules came from Chuck Jones' "Road Runner Rules."

These Are a Few of My Favorite Things

I get asked about the tools and software I use and like. So instead of answering these questions over and over again, I built this section. Note that some of these things are affiliate links. When you click them and pay, I make a commission at no additional cost to you.

Project & Product Management

Web Development

WP Engine

WP Engine

I've been through a fuckload of web hosting companies. And even though it's a little more expensive, WP Engine is the best. Even for the simple fact of real-time customer service. Game changer.

GoDaddy

GoDaddy

I bought my first domain with GoDaddy in 2002. And I'm still with them. I buy all my domains through them. A company that runs a tight ship.

Coda

Coda

Before I started using Coda thanks to Andrew Fiebert, I was using Dreamweaver. So if that's any indication of how long I've been using it.

Page Speed

Cloudflare

Cloudflare

I cache the shit out of all my websites using CloudFlare for MAX page speed.

WP Rocket

WP Rocket

Thanks to John from MinimalistBaker.com for this tool. I use this plugin to cache locally (works well with WPEngine), minimize code, and for lazy loading videos and images.

imagify

Imagify

Made by WP Rocket, I use this plugin for compressing the hell out of all my Wordpress images.

Marketing

ConvertKit

ConvertKit

I send all marketing emails and newsletters using ConvertKit.

Twitter

Twitter

The only social network I use for communication and promotion is Twitter. That's fucking it.

Ahrefs

Ahrefs

Pronounced H-Refs. I use this tool to find keywords to rank for and then track those keywords. SEO FTW!

Accounting

QuickBooks

QuickBooks

I think this software is awesome and I use it every week. I used Xero, but didn't like it as much as QB.

Gusto

Gusto

My company is an LLC taxed as an S-Corp. So I need payroll and I use Gusto because it's easy as all hell.

Google Sheets

Google Sheets

It's free, it's cloud-based, and spreadsheets are fucking crucial to my company budget.

Podcasting

Logic Pro

Logic Pro

Been using this tool since it was called E-Magic back in 1996. It's the only DAW I use for audio production.

Transistor

Transistor

This is the first podcast hosting company I used for the Money Lab podcast and continue to use for my other podcasting projects.

Megaphone

Megaphone

I moved the Money Lab podcast to this platform with the Listen Money Matters podcast because they have dynamic ad insertion.

Creative

Adobe Creative Cloud

Adobe Creative Cloud

I use Illustrator, Photoshop, Lightroom, XD, Premiere, and After Effects. This suite of tools is the biggest bang for my buck for about $50/mo.

Screenflow

ScreeenFlow

Mac-based tool for recording my screen and making smooth-ass animations with ease.

Grammarly

Grammarly

I pay for this little Chrome extension to make my grammar skills seems better than they actually are. One of the best investments I made in 2017.