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About Money Lab

My name is Matt Giovanisci. I'm self-employed and work from home. But it's nothing special. I wake up whenever I want, put my sweatpants on one leg at a time, and tell my butler to make me an egg soufflé just like everyone else.

Ok, I don't have a butler.

I started a website in 2006 called Swim University. The site now makes over $250,000 a year but it took 10 years.

I co-founded a personal finance brand and podcast called Listen Money Matters in 2013. I left after a year, but I re-joined in 2018.

In March 2015, I started a coffee education website called Roasty. I sold it in 2018 for $55,000.

I created Money Lab (this site) in 2016 so I can build more brands, make more money, and write off my homebrewing hobby. Speaking of which, I started a homebrewing site called Brew Cabin.

I design and code all my own sites by hand. Write the words. Film and edit the videos. Produce the podcasts. Illustrate the graphics. But now I have a team that helps me with writing and editing podcasts.

In case that wasn't enough, here's my entire entrepreneurial timeline.

Money Lab Rules

  1. Have fun. Make money.
  2. Be honest and 100% transparent.
  3. Ignore "best practices" or do the opposite.
  4. Show. Don't tell.
  5. Always entertain.
  6. Challenges must have a deadline.
  7. Design to make consuming content easy or entertaining.
  8. Writing should be casual, short, and to-the-point.
  9. Do what you're best at and the money will take care of itself.
  10. Don't spread yourself thin.

The idea for these rules came from Chuck Jones' "Road Runner Rules."

I Made and Run These Websites

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Swim University

This is my flagship website that I started in 2004-2006 teaching people how to take care of their pools and hot tubs. A majority of my business revenue comes from this site.

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Brew Cabin

Homebrewing beer is my true passion next to building online businesses. This site makes up about 10% or less of my total business revenue.

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Money Lab

This is the site where I get to talk about all my business experiments I do with my other sites. Money Lab makes up about 15% of my total business revenue.

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Listen Money Matters

Ok, I lied. I didn't make this site, nor do I run it. But I do co-host the Listen Money Matters podcast with Andrew Fiebert, so I think it fucking counts! Also, I don't make any money from this site, but Andrew does.

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These Are a Few of My Favorite Things

I get asked about the tools and software I use and like. So instead of answering these questions over and over again, I built this section. Note that some of these things are affiliate links. When you click them and pay, I make a commission at no additional cost to you.

Project & Product Management

Web Development

Page Speed