All The Challenges & Experiments

  • Ultimate Upsell

    The Ultimate Upsell Experiment

    I'm making a video course and adding it as an upsell to a successful product, instead of selling it as a standalone product. Can I make more money this way?

  • Content Audit

    The Content Audit Experiment

    In 2017, Roasty has been losing about 10% of its traffic each month. Instead of producing new content to give it a boost, I'm going to try a content audit.

  • Build and Launch a Membership Site in 14 Days

    Create a Paid Membership Site in 14 Days

    I'm teaming up with Doug Hill to build an ironic online membership training library and community to teach survival, bushcraft, and primitive skills.

  • Homebrewing Website

    The Homebrewing Website Experiment

    Can I build a "niche site" about homebrewing beer? Yes, but will make money, even if I ignore the competition and keyword research? Let's find out!

  • Roasty Coffee Rebranding

    The Roasty Rebranding Experiment

    This experiment is to see if rebranding will result in more website traffic, email subscribers, and total monthly recurring revenue.

  • SEO Impossible

    The SEO Impossible Experiment

    This experiment is to prove we can rank on the first page of Google for a highly competitive keyword simply by creating the best web page on that topic.

  • Build and Launch a Web App in 60 Days

    Build and Launch a Web App in 60 Days

    An amazing race to build and launch a web app from scratch with Jason Zook, by learning Ruby on Rails (and other programming skills) in only 60 days.

  • Produce and Sell a Rap Album in 30 Days

    Produce and Sell a Rap Album in 30 Days

    An ambitious and artistic challenge to prove that you can make money in the music industry in record time (pun intended) by selling a rap album.

  • Build and Launch a Small Online Course in 7 Days: Asana for Bloggers

    Build and Sell a Small Online Course in 7 Days

    A quick money-making challenge to build, launch, and sell a small online video course called, "Asana For Bloggers" in just 7 days.

  • Selling Sponsorships in 30 Days

    Sell Sponsorships on a New Website in 28 Days

    An aggressive sales blitz to sell as many coffee sponsorship deals as I can on my one-year old website in only 28 days (4 weeks).

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