All The Challenges & Experiments

  • Build and Launch a Membership Site in 14 Days

    Create a Paid Membership Site in 14 Days

    I'm teaming up with Doug Hill to build an ironic online membership training library and community to teach survival, bushcraft, and primitive skills.

  • Homebrewing Website

    The Homebrewing Website Experiment

    Can I build a "niche site" about homebrewing beer? Yes, but will make money, even if I ignore the competition and keyword research? Let's find out!

  • Roasty Coffee Rebranding

    The Roasty Rebranding Experiment

    This experiment is to see if rebranding RoastyCoffee.com will result in more website traffic, email subscribers, and total monthly recurring revenue.

  • SEO Impossible

    The SEO Impossible Experiment

    This experiment is to prove we can rank on the first page of Google for a highly competitive keyword simply by creating the best web page on that topic.

  • Build and Launch a Web App in 60 Days

    Build and Launch a Web App in 60 Days

    An amazing race to build and launch a web app from scratch with Jason Zook, by learning Ruby on Rails (and other programming skills) in only 60 days.

  • Produce and Sell a Rap Album in 30 Days

    Produce and Sell a Rap Album in 30 Days

    An ambitious and artistic challenge to prove that you can make money in the music industry in record time (pun intended) by selling a rap album.

  • Build and Launch a Small Online Course in 7 Days: Asana for Bloggers

    Build and Sell a Small Online Course in 7 Days

    A quick money-making challenge to build, launch, and sell a small online video course called, "Asana For Bloggers" in just 7 days.

  • Selling Sponsorships in 30 Days

    Sell Sponsorships on a New Website in 28 Days

    An aggressive sales blitz to sell as many coffee sponsorship deals as I can on my one-year old website in only 28 days (4 weeks).

  • Relaunching an Online Course in 21 Days with Jason Zook

    Relaunch an Online Course in 21 Days

    A mind-blowing journey through relaunching an online course created by Jason Zook back in 2014 called "How to Get Sponsorships for Anything."

  • Subscribe to Money Lab

    Subscribe To Get Real-Time Updates

    No content upgrade? No downloadable e-book? What the fuck!?

    You don't need an opt-in bribe, right? I'm asking you to enter your address, confirm it, and enjoy an email update once in a while. No spam. Is that cool?