Every year, I spend more and more time focusing on email marketing. And each year it improves my business when I do. It’s the only one-on-one communication we have with out customers as social media keeps isolating us from the audience we built.
I'm taking email marketing seriously (again) by switching from ConvertKit to ActiveCampaign and leveraging their focus on automation goals to create a looping seasonal email sequence.
I'm finally taking email marketing seriously by switching from MailChimp to ConvertKit, leveraging their focus on visual automations to increase sales.